PromoText - interactive promo ads |
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PromoText is solution which creates new high-performance channel of interactive promotions. Application allows to include various interactive content ads to notification messages received by subscriber, such as missed call, low-balance alert or voice-mail notification. Unlike usual text promotions, PromoText technology ads useful promotion links, which can be instantly clicked by subscriber, generating SMS, USSD or HTTP-request as well as voice call. |
Main features
- PromoText solution makes promotions interactive
- Promotext includes gateway responsible for post processing of SMS alerts, and small applet on (U)SIM performing reception of interactive SMS and displaying them.
- PromoText gateway performs as SMPP-proxy and process SMS received from SMS alert service and send them further to SMSC;
- Subscriber gets interactive SMS notifications, has opportunity to dial up phone numbers, store them to phonebook and click promotion links.
Advantages for operator and service provider
- Simple integration
Promotext easy to integrate to the network as additional SMPP gateway and fully compatible with privacy services and SMSC with SMPP v 3.4 without changing configurations
- Full backward compatibility with legacy subscribers
Promotext can be based on existing DSTK solutions, as well as WIB 1.3 and S@T
- New communication with subscribers channel
Spam free communication channel with high personalization and accessibility level, oriented on current and future applications. Can be effectively used for subscription to the new services.
- Full independence from (U)SIM-card manufactures
Application is fully compatible with any Java Card 2.1.1
- The high degree of efficiency
PromoText provides 50% response growth in comparison with ordinary promo-messages.
- Broad opportunities for configuration
Solution make possible to configure rotation of various promo-messages for each subscriber group, and to limit max number of communications.
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