Cellnetrix offers value-added applications and professional services to support content and service providers in their business development and gives them the opportunity to implement modern revenue-generating services for their customers. Already available package of various value-added applications makes its possible to do the customization for a particular business case easy and availability of OTA download technology provides the opportunity to do the roll-out fast.

Innovative mobile applications

Cellnetrix offers a wide range of value-added applications based on (U)SIM which can be used by content and service providers for the implementation of new services. The most interesting of them are mobile marketing and promotion solutions, as well as solution based on dynamic SIM toolkit. Flexible model of application licensing gives ample opportunity for implementation based on several different business-models.

Outsourcing of OTA management services for SIM toolkit menu and SIM-cards applications updates

Most operators have STK-menu on their cards, that provides fast and easy access to the wide range of services (balance information, jokes, horoscopes, weather forecast in Russia and worldwide, chat, forum).  In spite of a number of limitations of browsing platforms, SIM toolkit services haven’t lost their popularity. It is first of all explained by the access simplicity, subscriber can always access any interesting information without configuring additional cell phone settings. Besides giving access to infotainment services, STK-services can be used for multimedia content promotion, settings loading and so on.

It can often happen so that a set of such services becomes outdated and more interesting services which provider wants to bring to a diverse subscribers groups appear. One way of remote SIM toolkit menu updates is DSTK (Dynamic STK) technology; however with all advantages of the approach there is always  a question: what should we do with old cards in the network? DSTK technology implies the availability of some client applet on SIM-card and operating DSTK platform, so the issuance of new SIM cards is necessary in order to implement such technology.

For older SIM cards with fixed SIM toolkit menus, Cellnetrix offers complex STK menu modification service using OTA technology.

Despite of a large amount of preparation steps, fixed SIM toolkit menu updates can become more rational and cheap way of new services promotion using the available SIM-cards in the network. Large number of successfully updated cards covers all expenditures on such OTA-campaign development and implementation.